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Trico
Zest was appointed by the European operation of Trico, the world’s leading manufacturer of windscreen wipers, shortly after its acquisition by a new owner. The brief was to raise the brand’s profile in Europe, and deliver a communications plan to launch a revised product range to the automotive aftermarket at Automechanika.
“Working with Zest has been a perfect example of how a client-agency relationship should be! The team quickly understood our brief and have delivered on every project from website and branding to communications and point of sale.”
Lisa Nichols, Marketing Manager, Trico Europe
Tactics included: a complete re-design of the website; re-design of two levels of product and sales literature and implementation of pan-European PR and advertising campaigns. The campaign received an overwhelmingly positive response from both new and existing customers.