Kent Highway Services

Ditch the Distractions Campaign

Kent Highway Services appointed Zest after a 3-way pitch to launch an integrated campaign to reduce the number of killed and seriously injured 11-16 year old pedestrians due to them being distracted whilst on or around Kent's roads.

Zest answered the brief with an integrated campaign idea – 'Ditch the distraction'.

Guerrilla marketing, and an online game were brought into the mix. Strong art direction and engaging, quirky copy that spoke straight to the heart of the audience came together to create a powerful idea. It's delivering big measurable results and a reduction in killed and seriously injured 11-16 year olds on Kent's roads.