Kent Highway Services

B-Viz Pedestrian & Cyclists Campaign

Zest pitched and was successful in securing Kent Highway Services’ Conspicuity Campaign which aimed to reduce the number of killed and seriously injured 11-16 year old pedestrian and cyclists in Kent. After extensive audience research, and our creative set around the popular ‘graffiti,’ ‘neon’ and ‘urban’ trends, we took our ‘B-Viz’ campaign into schools across Kent using ‘Urban Dance Assemblies,’ a campaign promotion pack and organisation of ‘B-Viz’ Non Uniform Days. An inspired campaign website was built alongside Facebook activity and Internet Video Seeding to ensure maximum presence of the campaign amongst our target audience.