Itec Systems

Itris Good Stuff Campaign

Itec Systems markets the Itris suite of business software to recruitment consultants across the UK and Ireland. By their nature recruitment agencies and consultancies vary in size with the highest proportion being under 25 employees.

Zest was briefed to devise a campaign, aimed at small consultancies to raise the awareness of the software and promote the perceived business advantage of a high level of customer support, delivered through considered functionality, automatic upgrades and remote support capability.

Press advertising in specialist trade press titles forms part of an integrated campaign that includes: online advertising, a direct mail campaign and a campaign micro-site to collect and record respondents’ details.