Investors in People

Health & Wellbeing Campaign

Zest works with Investors in People to promote initiatives that create business improvement through people. Their Health & Wellbeing campaign gives businesses practical tools and advice to improve health & wellbeing within the workplace. Zest were appointed to work on different areas of the campaign, both online and offline. We created the ‘ROI’ concept, which was used in press and online advertising to promote the Health & Wellbeing Award to businesses. The centrepiece of the campaign was an interactive website which enabled users to take a H&W self-check, get resources and assistance to improve health & wellbeing. We designed the user interface for the site, as well as support collateral that enriched the site. We were also involved in communications to partners, as we produced ‘Raising the Standard’, the quarterly magazine that keeps IIP practitioners up-to-date with latest news and views.

Zest continues to create fresh looking, punchy communication tools that reflect IIP’s brand values of business growth, vitality and stretching potential.