Canterbury Christ Church University

UCF - Make it yours campaign

With an established relationship with Canterbury Christ Church University, we weren’t surprised when they came to us with the brief of the year – help us find the crop of Kent’s dancers, actors and singers, and get them to University Centre Folkestone – CCCU’s campus for the creative courses.

Using the University’s top students, we formulated a ‘My University’ marketing strategy whereby prospective students would be encouraged, by the campus’ state-of-the-art facilities, family-like student body and first-class teaching, to apply for a place and make it their own.

After a hectic photo shoot, long filming sessions and some top-rate editing and artworking, our ‘My University’ campaign was born. The vibrant exhibition stand was centre stage at a dance event attended by 20,000 people, the engaging panels were seen by endless amounts of high-street goers in a busy area of Kent and the website, with its interactive student case study videos, has been seen by thousands of people – perhaps even the next Cary Grant!