Alcoa
Alcoa – a world leader in the production of aluminium for the aerospace, automotive, construction and commercial transport industries – came to Zest needing ideas for product names, and walked away with a complete marketing and PR package.
After gaining insight into the business and its needs, Zest conceived the brand name NAUTIC-AL. This was developed across a new marketing campaign, including multi-language collateral and pan-European advertising. It proved so successful Alcoa commissioned Zest to develop another brand, ENDUR-AL.
The agency proved to be a valuable partner for Alcoa, guiding us throughout the entire creative and branding process.”
Following on from its successful re-branding of Nautic-Al and Endur-Al sheet alloys, Zest was briefed to provide a complete show communications package within the company corporate theme of ‘sustainable solutions’. Working in close conjunction with both the client and the stand builders, Zest developed a complete campaign that included visitor invitations, stand brochure, stand displays, a unique ‘Sustainability Kit’ give-away, press kits on USB stick (no wasted paper here) and even food and drink menus for the duration of the show. The whole package was judged a major success ensuring a high level of brand visibility at Europe’s major trade show for this sector. Once the show was over visitors received a follow-up email in the same campaign style to continue their engagement.