Yet again, Zest’s services have been called upon to keep Kent’s roads safer. Our latest project with Kent Highway Services saw the delivery of another fully-integrated campaign, aimed at the County’s young drivers and passengers.

Championing the message ‘don’t lose your voice, speak up,’ the campaign aimed to encourage passengers to voice their concerns and ‘get out’ if feeling unsafe in a vehicle.

Having sound experience in reaching this target audience, we adopted a multi-media approach whereby the campaign’s core messages were delivered over the airways of Heart FM, across the rears of numerous County buses, in the washrooms of nightclubs and bars in Kent and on Facebook. As part of our comprehensive PR strategy, a short film was produced using local young actors to highlight the real dangers.

A state-of-the-art website and some fantastic post-activity results later, we’re braced and ready for a successful year with our Highway partners.