Zest is a creative communications agency.
We help organisations increase sales and engagement through the design and delivery of integrated multi-channel communication campaigns.
What challenges are marketers looking to overcome and where are they prioritising their budgets? Marketing communications is an ever-changing landscape. If you’d like to discuss any of these issues, or the challenges you face, contact us today.
More marketers are using content as a marketing channel in 2015. Distribution is as important as quality, so choosing the right balance of channels is vital. 69% of B2C marketers are creating more content than last year.
*Figures are based on Alf report Marketing Trends, spend and forecasts 2015.
Traditional offline marketing like DM and events are being used as powerful support to integrated, online campaigns. The physical presence of information is seen as more appealing than emails and posts that can be deleted or scrolled past.
Events and experiential continue to be an effective way to deliver messages to a captive audience. The difference now is their alignment with digital channels and in particular mobile technology. Millennial’s are the ‘mobile-first’ generation and optimised, geo-targeted and real-time social content is now integral to most brand events and experiences.